About Bram Aarntzen

With a natural talent for aligning business needs with supplier solutions,
I just love helping organizations to reach their goals and elevate their workplace strategy. 

Bram Aarntzen:

“I Focus on Delivering Added Value Through Knowledge, Guidance and Connections.”

Over 15 years of international experience in Facilities Management, Project & Management Consulting, Product Management, and Business Development have shaped a deep understanding of workplace strategies and innovations.

Worked with market-leading companies across various growth stages—from startups to scale-ups, established firms, and multinational, publicly listed corporations—adapting to diverse business needs and challenges.

Earned a BBA in Facilities Management from Diedenoort Academy in Nijmegen and an MSc in International Facilities & Real Estate Management from the University of Greenwich in London.

Passionate about workplace strategy and smart building technology, with a strong global network of decision-makers. Enjoy collaborating with (inter)national organizations to enhance their work environments through solid, data-driven business cases.

My Professional Background

“I’ve had the privilege of being mentored by incredibly experienced and intelligent persons. Their guidance has shaped not only my professional journey but also my personal growth.”

Product Marketing
Started my professional life as Global Product Marketeer, discovering the IWMS, CAFM and FMIS market trends and reshaped propositions from individual module-based to solution packages.
Business Consultancy
Advised several clients in EMEA region on their FM and CRE related digitization and automation projects, in which we also pioneered and with the very first Smart Buildings initiatives.
Business Development
Led Business Development efforts to drive growth in new geographies like North America, APAC and Central Europe, through new partnerships and newly developed SaaS propositions.
Product Management
Stepped into the role of Solution Director - looking after the IWMS / CPIP offer, with special Product Management focus on Space & Workplace, IoT platform and establishing strategic partnerships.
Self-Employed, Independent
Started Aarntzen Business Consultancy to utilize my knowledge and expertise in order to help you grow. Partnered with AppsCRE.com to bring demand and supply closer together.
Value and Time to Market
I have always been closely involved in R&D, Product Innovation, GTMS and Offer Launches, driven by my passion to be able to offer the most value as fast as possible to market.
why bram aarntzen?

Independent & Flexible

As an independent trusted advisor, I operate alongside you – helping you grow by sharing my knowledge, expertise and experience. This provide the guidance you need to navigate the dynamic and complex landscape of workplace technologies.

Vision and Strategic Insight
95%
Analytical Thinking and Problem-Solving
80%
Effective Communication and Stakeholder Management
90%